She started in the world of qualitative research in 1999 at Perception Research Services, a full service research firm based in Teaneck, New Jersey. Her passion for people and understanding their perspectives and motivations helped her grow professionally and led her to start her own qualitative consultancy in July of 2006.
Since the conception of KCW Global Research in 2006, Kate has worked with a diverse array of clients on issues such as:
- Creating or refreshing existing packaging graphics or structures
- Understanding their category and whitespace opportunities
- New product launches
- Optimizing TV and print advertising
- Website usability
In October of 2013 Kate started capturing many of her thoughts about packaging, travel, an occasional fish picture or two, and whatever strikes her fancy in her blog, “the life and love of kcw global research.” As well, she became an active member of the twittisphere: @kcwglobal.
In her free time Kate thoroughly enjoys fly fishing and traveling the world as well as around the corner. Kate’s passions for fishing and travel can only be outdone by her love of connecting with others, be they an excited brown trout, someone in the checkout line, or someone in a small town outside of Timbuktu.
In January of 2015 she joined the Board of Trustees for Casting for Recovery, a non-profit organization offering support and educational retreats for women with breast cancer that she has been involved with since 2007 as a hospitality helper at retreats and a volunteer at alumnae retreats.
She is an active member of the Qualitative Research Consultants Association (QRCA) holding a wide range of positions since 2001 and a RIVA graduate. She earned her B.A. in Marketing from Miami University in Oxford, Ohio.