finding it hard to believe that a box of rice could get you excited?!if yes, then clearly you have never been rice shopping in san martin, argentina.

the success of this particular package is not really driven by traditional measurements but by the sheer fun and craziness of it.

am i building up enough excitement and anticipation yet?

ladies and gentlemen i present you with lucchetti’s diana arroz.

san martin, argentina 3.2012

yes, this package really exists.  awesome right?  but wait.  it gets better.  the advertising campaign that accompanies the package takes us all to yet another level i am not sure i knew even existed.

check it out…. i promise you will not be disappointed…

you are so very welcome!