a tale of two bunnies

so while i was “working” in paris a couple of years ago, i came across the package below.


paris 5.2012

you may be able to appreciate my shock and awe as i saw this bunny and thought “ohh duracell, really?”

but then, i started to dig a little deeper.

much to my surprise i learned that the duracell bunny actually came first and is still going strong in europe and australia.  there was a time when duracell did have the bunny trademarked in the US and canada but it lapsed and energizer jumped in and claimed the bunny as their own.


i am still a loyal energizer consumer with my own properly outfitted energizer bunny in my office, but this whole story broke my heart just a little….


Leave a comment

Philip Smith

10 years ago

Wow Kate as you know I’m in Australia and yes here it is the Duracell Bunny. But isn’t it nice to know that the world is still made of different communities. A good rule when you travel – don’t assume!

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