creativity in merchandising can be driven by different motivations. for this post i want to focus on merchandising as a means of reinforcing brand character and as a creative approach to make a package do as it was not intended.
just imagine my excitement when i saw this haribo bear in the vancouver airport! an awesome example of reinforcing your fun brand personality/character. just so fun.
vancouver, canada 9.2013
however, sometimes you have to get creative. these are bags hanging that originally were not intended to hang. but with some folded tape and a hole punch…voila!! a lay down bag now hangs! feels like a successful tim gunn “make it work moment” to me. well played!
cancun airport 4.2012