– but how can THAT keep my wine as fresh?
– nice touch for CHEAPER wines
– hmm…no corkscrew needed? NICE!
regardless of your reaction, i must say that i am very impressed with the level of innovation that i have seen with regard to wine packaging. i have already shared the magic of the Copa glass of wine but even before that we saw boxed wine. remember the outcry on that? see possible responses above. yep. shockingly very similar.
but recently i came across a few other innovative wine packages that i cannot resist sharing with you….
1st innovation….a can.
yep. a can of wine. i have not yet tried it but leave it to whole foods to carry it…
chicago, illinois 9.2014
2nd innovation…a bag without the box.
in a world where we always boast about wanting less packaging, this seems like a perfect transition from the box…
(found online but they have another type at whole foods)
3rd innovation…and my favorite….a boxed 750ml bottle.
while many speak about the importance of less packaging, if a package is just perfect enough then the amount of packaging can prove to be less of a barrier…i, being the packaging whore that i am, just really hope deep down that this is better for the planet in some way because i think i am in love…
chicago, illinois 9.2014
4th innovation…because this category is changing and innovating daily it seems…the stacked single serving.
there is no sugar coating it, i have been hanging onto this gem for a while now. if you follow me on twitter (@kcwglobal) this will look a little familiar. it was in the clearance rack for $6.99. shocking, right? candidly i am afraid of what it will taste like so i am just keeping it around for the sake of entertainment.
auburn, alabama 5.2014
can you think of any innovations you have seen in the wine category as of late? have you tried any of these new packaging styles? and yes, friend or foe? this spark another thought? share in the comment section below…