wait…. a dry spf?

okay, i am currently experimenting with a new line of facial care products.

(do not worry guys!  stick with me here….)

the brand is eminence and they are a handmade organic skin care made in hungary since 1958.  overall, the package design is pretty simple across their line.  umm so kate, why are you telling us this?

WELL… then i was shown (and easily sold) a powdered spf sun protection product.  yes.  you read that correctly.  it is a powdered spf.  all you do is push the button on the top, it releases some powder, and then you apply it like a regular powder brush on your face, neck, arms…wherever you need.

brilliant.  no more oily sunscreen (i hope).  now i can enjoy (i hope) spf in its purest form.  how this will work when it is 90 degrees out and we are “glistening” (read: sweating) i am not sure.  but i must say i am excited at the prospect.  i cannot wait to see how well it works.


chicago 12.2014

so now let us get to the other bit of excitement here: the packaging.  not only is the primary package different with the telescoping brush which is crazy interactive fun BUT the wooden box is a stunner and really highlights its more organic and natural product feel.


facial care/cosmetic packaging can be and feel really lux, similar to spirit/alcohol packaging (as seen in my previous post ooooooh…. texture).

there are lots of reasons why this could be but here are two ideas i have that i would like to contribute to the conversation…

– you are typically interacting with the package one or more times in a day and if the package feels quality then it will help you feel better about using it as well as the possible effect

– often you are spending a LOT of money for a very small amount so the package is a way to reinforce the sense of value

can you think of other reasons why facial care/cosmetic companies invest more to create lux packages?  can you think of other categories where companies invest more money in the packaging in hopes of catching your eye?  please share them in the comment section below….

ohh and are you following me on twitter yet? follow me at @kcwglobal

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please join the conversation – it is happening all over!

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