Services tailored to your needs
Founded by Kate Wagenlander Watson in 2006, KCW Global Research will serve as an objective partner throughout your domestic and global qualitative research process. Kate’s extensive experience, versatility, and flexibility make her an excellent resource for any team working to gain greater insights into how consumers think. Further, her ability to understand and synethesize how consumers approach product categories and brands provides clients with actionable conclusions and recommendations to assist them as they work toward achieving their strategic objectives.

Package-Structure

Packaging Structure

Concept-Exploration

Concept Exploration

Brand-Positioning

Brand Positioning

Communication-Materials

Communication Materials Evaluation

Online-Communities

Online Communities/Bulletin Boards

Package-Exploration

Packaging Graphics

tv-icon

Advertising Concept Exploration

Category-Assesment

Category Assessment/Unmet Needs

Brainstorming

Brainstorming/Ideation

usability

Website Usability