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custom methodologies.

The joy of qualitative is around the many ways you can approach one issue. KCW Global Research will work with you to sculpt a methodology that will help you attain your research objectives utilizing one or a mix of the following qualitative tools:

- focus groups

- mini groups

- one-on-one interviews (in-person or virtual)

- online discussion boards

- shop-a-longs

- in-home interviews/ethnography

- usability testing

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depth of experience.

KCW Global Research brings 20 years of qualitative research experience to the table having helped hundreds of brands be successful across a wide range of project objectives including, but not limited to:

- packaging (graphics and structure)

- category assessment

- product development or optimization

- brand / product positioning

- product concept exploration

- brand equity

- brand segmentation

- tv advertising / pos pieces

- white space exploration

- usability testing

Designed by John Clewe

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