KCW Global Research

What are your consumers really thinking?

KCW Global Research is a qualitative research firm that helps companies connect and learn from their consumers through focus groups of varying types and sizes. Customized methodologies allow consumers to share their true feelings so that they can be leveraged against the client’s strategic vision through careful analysis.

Hershey’s

Multifunctional Magic

When it comes to packaging research, Kate is the BEST! Whether its structure or graphics, her insights, experience and passion are second to none. And she’s a damn good fly fisherman, so you gotta respect that!

Alex Nelson

Sterling Becker

Always something New!

Kate’s energy and humor make groups enjoyable to watch, never giving a quiet respondent a chance to coast. Kate’s assessments are quick, objective and spot on. Most importantly, Kate is just flippin’ fun to work with.

Sara Glaser

Wallace Church

Based on the Excellence!

Kate is professional, organized and enthusiastic. It was also very fun working together! Two thumbs up!




Robert Smith

I'd like to help
your business
better understand
... your customers... your market... your products 

Problem.

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Design.

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Develop.

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Founded in 2010

Kate brings energy, empathy, understanding, flexibility, a keen ear, and creativity to the qualitative experience, which allows both the clients and respondents to fully engage in the process.

10 Year Top 10 List

of KCW Global Research

  • Drank over 4329 Diet Cokes... Although recently reformed
  • Fell in love, got married, and moved to Auburn, AL - the things we do for love!
  • Operated in three states; Charleston, Chicago, and settling down in Auburn, AL (also note that Kate grew up in Auburn Ohio)
  • Landed a wide variety of fish, foliage, rocks, trees, etc, all around the world!

Grown a village of clients, friends, and family, that make the KCW Global Research Family what it is and why it keeps on going strong after 10 years!

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Capabilites
Services tailored to your needs 

Brand Positioning

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Concept Exploration

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Unmet Need Exploration

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Communication Materials

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Causes I Believe in!

Some causes I not only believe in but_____________

Lets talk!
Get in touch with us!  

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