so while i was “working” in paris a couple of years ago, i came across the package below.

paris 5.2012

you may be able to appreciate my shock and awe as i saw this bunny and thought “ohh duracell, really?”

but then, i started to dig a little deeper.

much to my surprise i learned that the duracell bunny actually came first and is still going strong in europe and australia.  there was a time when duracell did have the bunny trademarked in the US and canada but it lapsed and energizer jumped in and claimed the bunny as their own.

i am still a loyal energizer consumer with my own properly outfitted energizer bunny in my office, but this whole story broke my heart just a little….