creative merchandising

creativity in merchandising can be driven by different motivations.  for this post i want to focus on merchandising as a means of reinforcing brand character and as a creative approach to make a package do as it was not intended.

just imagine my excitement when i saw this haribo bear in the vancouver airport! an awesome example of reinforcing your fun brand personality/character.  just so fun.

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vancouver, canada 9.2013

however, sometimes you have to get creative.  these are bags hanging that originally were not intended to hang.  but with some folded tape and a hole punch…voila!! a lay down bag now hangs! feels like a successful tim gunn “make it work moment” to me.  well played!

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cancun airport 4.2012

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