ooooooh…. texture

mmmm… so love it when companies really embrace the power of texture in their structural design.

take this gorgeous aviation gin bottle as a great example…

IMG_5642

chicago gourmet, 9.2013

the texture on the lid just compels you to want to touch it.

and i did.  and it was spectacular.

the lid matched the awesomeness of the rest of the package design as well.  i love the way they took something so simple but created, for me at least, such a vivid story.  i can almost imagine the aviators drinking it next to their planes decorated with colorful and cleavage forward nose art back in war time.

aviation

further, i think a really successful design is when it can be both beautiful and functional – and this is a ding ding!  the texture of the ridges on the bottle helps you with gripping as does the lid.

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wait…. a dry spf? | the life & love of kcw global research

9 years ago

[…] facial care/cosmetic packaging can be and feel really lux, similar to spirit/alcohol packaging (as seen in my previous post ooooooh…. texture). […]

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