little packages

full disclosure, i really really enjoy little packages.  (wait till i share my condiment collection.  yep, i’m that cool.)

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auburn, alabama 2014 *** any westin anytime *** manila, philippines 7.2009

they are brilliant!  in the US we are accustomed to using these sorts of things for travel or trial but in lots of other countries, they are sold like this because people are paid daily and therefore can only afford to buy day to day.  i have seen this in Brazil, Mexico, India, and the Philippines to name a few.  the types of products range from shampoo to candies to spices for cooking.  seeing how the traditional trade shop keepers integrate them into their store takes space efficiency to a new level.

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udaipur, india 11.2013

one thing we do a bit more in the US with our little packages, is try to maintain the brand experience in its cute miniature package structure.  i have a Maker’s Mark package in my office that just makes me smile!

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baltimore, maryland 2009

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