show me the goods!

there are some products that we just do not need to see.

imagine seeing potato chips in a clear bag.  i did not think that would be a popular option….although it would certainly help me step away from the bag.

the increased popularity of real people canning and pickling over the last 5 or so years is now being visually captured in your local grocery store…and i think it is beautiful!

picture it, 20 minutes early for a brunch with my mom and i see a little local grocery store in a strip mall near by.  my very patient boyfriend indulges my request – – but probably more for the air conditioning than the joy of going aisle by aisle through a local grocery store.  towards the top of the aisle i see the following jars of fruit.  i might have scared him a bit.  i got pretty excited.

i am hoping that the pictures do the fruit proper credit but just in case i will describe what made me a bit giddy….  imagine a perfectly cut pear pieced together, like those orange chocolate break apart balls that are around during the holidays, so that it almost does not look cut.  this coupled with the clear label and the glass jar had me swooning!  the peaches were not quite as successful but i was still really impressed with the sense of freshness conveyed through the package design.

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birmingham, alabama 4.2014

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onto pickled goodness…  sometimes i leave my cell phone, read: camera, in the car.  that pretty much guarantees that i will see a package that i need a picture of.  this next one alluded me twice but third time was a charm!  well, umm, my neighbor had her phone so i was able to capture it for you…

photo 2chicago 8.2014

shush up.  here vlasic is working it!  the product itself looks so beautiful with the vibrant colors represented, it looks like my super green thumbed neighbor actually canned it at home, and i just feel like it will be the freshest and tastiest dill and bread&butter pickles ever.  the simplicity of the label design in terms of size, coloring, and font style works so well with the canning type lid.  i heart this package.

how are they doing in market?  in the spirit of full disclosure, i did see these products in the clearance section.  not sure why they were there but i am hoping that it does not mean that the product line is going away.  this package makes me really wish i was big into pickles.

and just because…. here is an example of some super fun pickle packaging in budapest (say that 3 times fast!)…and yes, the jar IS looking back at you….

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budapest, 4.2014

any packages that stand out to you as beautiful in the way they highlight the actual product contained?  i would love to hear about in the comment area below.

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hit or miss? | the life & love of kcw global research

4 years ago

[…] to what we were talking about with the peach and pear packaging in the recent show me the goods! posting, beech-nut is working to set expectations about their product via the clear glass and […]