packaging: structure – Page 2 – KCW Global Research

little packages

full disclosure, i really really enjoy little packages. (wait till i share my condiment collection. yep, i’m that cool.)

auburn, alabama 2014 *** any westin anytime *** manila, philippines 7.2009

they are brilliant! in the US we are accustomed to using these sorts of things for travel or trial but in lots of other countries, they are sold like this because people are paid daily and therefore can only afford to buy day to day. i have seen this in Brazil, Mexico, India, and the Philippines to name a few. the types of products range from shampoo to candies to spices for cooking. seeing how the traditional trade shop keepers integrate them into their store takes space efficiency to a new level.

udaipur, india 11.2013

one thing we do a bit more in the US with our little packages, is try to maintain the brand experience in its cute miniature package structure. i have a Maker’s Mark package in my office that just makes me smile!

baltimore, maryland 2009

wine on-the-go

sold. beautiful. functional. magic. thank you.

this most wonderful package can (hopefully) be located at the airport when you need it. plastic cup of sorts with a foil seal and a nifty Pringles type lid.

miami airport, 2013

and of note, great to re-use on the plane if you are enjoying an additional glass of vino (so much classier than the airplane cup, right?).

i have not yet had the pleasure of enjoying this invention yet but observed it being properly utilized by a friend/client…who was kind to let me keep the package. final tidbit, this cup is not dishwasher safe.

packaging: structure - 02/13/2014

for the love of spam

my father is addicted.he has been for most of his life.

it isn’t uncommon.

he isn’t alone.

i have even been known to take a little jaunt down the rabbit hole as well.

and i bet you have as well.

yes, i am talking about spam.

(old san juan, puerto rico 1.2013)

i honestly, cannot think of another brand that brings me the same level of joy. sure it is mostly rooted in nostalgia and family jokes/jabs but i am continuously amazed by the new innovations they bring to spam. not sure you can read the products well in the pictures so here is the spam sum up from this particular store…

– spam oven roasted turkey

– spam with real hormel bacon

– spam light/spam light single

– spam 25% less sodium

– spam classic single

truly, i am not even sure what the first two are but i can say that they make me deliriously happy!

thank you spam! keep it up!

branding / fishing / packaging: graphics / packaging: structure / product - 10/22/2013

ooooooh…. texture

mmmm… so love it when companies really embrace the power of texture in their structural design.

take this gorgeous aviation gin bottle as a great example…

chicago gourmet, 9.2013

the texture on the lid just compels you to want to touch it.

and i did. and it was spectacular.

the lid matched the awesomeness of the rest of the package design as well. i love the way they took something so simple but created, for me at least, such a vivid story. i can almost imagine the aviators drinking it next to their planes decorated with colorful and cleavage forward nose art back in war time.

further, i think a really successful design is when it can be both beautiful and functional – and this is a ding ding! the texture of the ridges on the bottle helps you with gripping as does the lid.

branding / packaging: graphics / packaging: structure - 10/22/2013

little packages

wine on-the-go

for the love of spam

ooooooh…. texture

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