picture it, 1:30am and i am entering my hotel room for the night. i enter the bathroom and am thrilled by the new and innovative packaging for the soap – it has a vertical orientation!
it is possible that this soap package isn’t that new but i am more of a Starwood gal and this was a Marriott. honestly, bathroom products at hotels just aren’t like they used to be. remember the days of Molton Brown? shampoo, conditioner, soap, and lotion at Westin’s? ahh….
back to the soap. i immediately opened the package because i just had to experience the soap shape (at 1:30am) and it was pretty awesome. It didn’t have the fun massaging bumps/texture (which just feels fancier) but definitely different.
ultimately, this just shows how a little innovation can go a long way with a packaging junkie like me…