stopped me in my tracks!

(so the last pig post was a little disturbing so i wanted to lighten things up a little with this stunner of a package…)

in chicago we have a relatively new food market called plum.  they are like whole foods in their more natural food but they also have a pretty broad selection of international brands and products…and a cheese selection that can bring a cheese lover to their knees!

while shopping for a variety of cheeses for the annual christmas tree party, a package on a shelf near the end cap caught my eye.

it was true love at first sight.

i couldn’t take my eyes off of it.

it exuded a sense of quality through its branding and old school, almost vintage material and design.

i had to have it.

did i know what the product actually was?  i kinda read the label but i did not care and it did not matter what it said.  probably strawberry related and who does not like strawberries?

then i looked at the price.  this led me to re-read the product description because i assumed it is a strawberry related product due to the package but there must be more in there at this price point.  are they diamond encrusted strawberry fruits in syrup?  a caviar and strawberry fruit and syrup mixture?  alas, it was just 21 ounces of fabbri strawberry fruit and syrup.  but for true love there was no dissuading me from my purchase.

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chicago, 12.2013

beautiful right?  i will let you take a moment to fully grasp the beauty of this package.  i do hope that the density and quality of the material is coming through in the photo (otherwise i might sound a little more off than usual).

i still have yet to try it.  i am not sure what i am saving it for exactly but i am optimistic that it will be the best “strawberries in heavy syrup” that i have ever consumed!

it is not often that a package will stop me in my tracks.  but when it does, the wonderment around the power of a successful package just makes me smile!

curious as to the price?  i could just tell you but think it might be more fun if you try guessing in the comment box below (and no cheating!)…

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oui s’il vous plaît

picture it.rainy day in paris and you stop into a cute little cafe to have a bit of a nosh with some heart healthy wine.

you settle into your chair and start perusing the menu and see this as an option….

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i must say it wasn’t quite what i was expecting.  oddly, this was the only item on the menu that brought the core ingredient back to its roots.

beyond their choice to include a LIVE pig, i found their actual choice of pig visual a bit disturbing.  sort of glad there is no eye contact but he looks as if he is asking for you to please not order the grilled pork through his prison bars.

i obliged.  the steak was delicious.

 

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lost in translation

one of my favorite things to look for, especially in asia, is the way they use the english language on packaging, shirts, or just anything that can be printed!

example #1: mint package

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shanghai, china 9.2013

pure gold!  why?  well, because it is….

–       fashionable

–       minty

–       healthy

–       delicious

kidding aside, it is amazing to see the influence of the english language.

and here is another example that i had to own: a cd case that says on the front “Don’t pay attention to all the static.”  seems totally normal-ish right?  the plot thickens…  on the side where it looks like it has the item number and such (that little bit of orange on the right edge of the case) it continues to say… “HAPPY MUSIC, BER15120, A bird in the hand is worth two in the bush.”  this appears to be a very very deep cd case.

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tokyo, japan 2002

and yes, of course i have more.  the topic choices and mixing of messages never gets old. enjoy these beauties…

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chinatown, singapore 11.2013

in case you cannot read them…

– Good good study   day day up

– Sleep whenever he woke up / Count the money a few hand cramps

– REWARD MY MOST MY MOST BEAUTIFUL WIFE

– STUDY HARD EARN MONEY

– (and one not included in this batch..) DO IT AND I RELAX

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little packages

full disclosure, i really really enjoy little packages.  (wait till i share my condiment collection.  yep, i’m that cool.)

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auburn, alabama 2014 *** any westin anytime *** manila, philippines 7.2009

they are brilliant!  in the US we are accustomed to using these sorts of things for travel or trial but in lots of other countries, they are sold like this because people are paid daily and therefore can only afford to buy day to day.  i have seen this in Brazil, Mexico, India, and the Philippines to name a few.  the types of products range from shampoo to candies to spices for cooking.  seeing how the traditional trade shop keepers integrate them into their store takes space efficiency to a new level.

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udaipur, india 11.2013

one thing we do a bit more in the US with our little packages, is try to maintain the brand experience in its cute miniature package structure.  i have a Maker’s Mark package in my office that just makes me smile!

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baltimore, maryland 2009

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for the love of spam

my father is addicted.he has been for most of his life.

it isn’t uncommon.

he isn’t alone.

i have even been known to take a little jaunt down the rabbit hole as well.

and i bet you have as well.

yes, i am talking about spam.

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(old san juan, puerto rico 1.2013)

i honestly, cannot think of another brand that brings me the same level of joy.  sure it is mostly rooted in nostalgia and family jokes/jabs but i am continuously amazed by the new innovations they bring to spam.  not sure you can read the products well in the pictures so here is the spam sum up from this particular store…

– spam oven roasted turkey

– spam with real hormel bacon

– spam light/spam light single

– spam 25% less sodium

– spam classic single

truly, i am not even sure what the first two are but i can say that they make me deliriously happy!

thank you spam!  keep it up!

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ooooooh…. texture

mmmm… so love it when companies really embrace the power of texture in their structural design.

take this gorgeous aviation gin bottle as a great example…

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chicago gourmet, 9.2013

the texture on the lid just compels you to want to touch it.

and i did.  and it was spectacular.

the lid matched the awesomeness of the rest of the package design as well.  i love the way they took something so simple but created, for me at least, such a vivid story.  i can almost imagine the aviators drinking it next to their planes decorated with colorful and cleavage forward nose art back in war time.

aviation

further, i think a really successful design is when it can be both beautiful and functional – and this is a ding ding!  the texture of the ridges on the bottle helps you with gripping as does the lid.

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best.rice.package.ever.

finding it hard to believe that a box of rice could get you excited?!if yes, then clearly you have never been rice shopping in san martin, argentina.

the success of this particular package is not really driven by traditional measurements but by the sheer fun and craziness of it.

am i building up enough excitement and anticipation yet?

ladies and gentlemen i present you with lucchetti’s diana arroz.

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san martin, argentina 3.2012

yes, this package really exists.  awesome right?  but wait.  it gets better.  the advertising campaign that accompanies the package takes us all to yet another level i am not sure i knew even existed.

check it out…. i promise you will not be disappointed…

you are so very welcome!